My Thoughts on the iPad
It was only a matter of time before I started using this blog as a forum by which to expose and exploit my inner nerd. So with profuse apologies and without further adieu, a few thoughts on Apple’s most recent unveiling – the iPad.
In short, I’m not sure I get it.
I was following a lot of the press coverage on the tech sites, and at one point I noticed that Steve put up the slide below.
According to Engadget (thanks for the image, guys), here was Steve’s talk track while showing this up on the screen: “If there’s gonna be a third category, it has to be better at these tasks — otherwise it has no reason for being.”
Basically Steve was pointing out that if you want to have a 3rd device in between the phone and the PC, it better do all of those things he listed there better than the other two. And therein lies the problem… I’m not sure it really does. Let’s take a few of them one by one.
Browsing. Well, I’ve found more and more that I’ve relegated to using my smartphone for casual internet browsing from the couch. The place where it falls short is not really the screen size so much as the lack of standards support. When I go to a page that needs flash or has to install a plug-in to be viewed, that’s when I go reaching for the laptop. But when I think about inserting the iPad into that scenario, I’m not really any better off. Sure it has about 3x the screen size and resolution, but it still doesn’t help me when I want to view that site that makes use of heavy flash, when I want to check out that band’s web site that has a built in player so that I can sample their songs – you get the idea.
Email. I have to admit, the email experience on the iPhone and iPod touch isn’t bad. But more often then not, email is just as much about authoring as it is reading. So when I think about inserting the iPad into my couch email reading, yet again it’s not really helping me beyond just showing me the mail on a much roomier screen. When it comes to pounding out some angry emails that I’ll regret in the morning, I’m still reaching for the laptop.
eBooks. Ok, they almost got me here. The eBook application on the iPad looks phenomenal – and as a Kindle owner I think they are really hitting on something that Amazon hasn’t delivered: the status involved with owning books. It’s the visual way in which Apple shows your bookshelf – complete with book cover art that helps reduce heartburn for people that may be feeling squeamish about making the transition from analog to digital for their literature. But this all falls down when I think about the ways Amazon has helped re-create the book reading experience in a digital format but with an analog feel. For instance, Amazon’s e-ink display isn’t backlit and therefore is much easier on the eyes. The battery life lasts 3 weeks, and any book I download costs about $9.99 and I can get them anywhere without any additional service fees. Many a time have I downloaded an entire book on a recommendation from a flight attendant mere minutes before taking off. Contrast that with the iPad, which has a burn-your-retinas off LED display (not ideal for a long read), only 10 hours of battery, and books priced at $12.99 or $14.99 with the addition of monthly service fees (in case you want to download anywhere). Not exactly the best in class experience for books either.
So all that to say, I’m just trying to understand the play here. It feels a whole lot like an overgrown, expensive iPod that sort of does a bunch of things pretty well. But at the end of the day, I’m having trouble summizing what the one piece of unique value is that makes this a valuable product in real-life application.
I had coffee today with Eric Lin, and he suggests this is Apple’s setup toward the slow replacement of the MacBook. Over time he believes this could become the home PC. It’s an interesting thought, and if he’s right it makes sense for Apple to be somewhat shy on that point in the mean time. Steve Jobs is a savvy guy, so if he’s hedging his bet he’s certainly not talking about it.



















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